Fiesta Sports Foundation

Taylor Hampshire joined the Fiesta Sports Foundation as Director of Marketing & Branding in July 2026. She brings more than nine years of strategic marketing experience with a proven ability to drive brand relevance across sports and culture.

Before joining the Foundation, Hampshire spent nearly seven years at Constellation Brands, advancing through four roles from associate Manager of Media & Digital Marketing in October 2019 to Senior Manager in May 2026. During her tenure, Hampshire led strategic partnerships at the intersection of sports and culture and developed and executed marketing campaigns. She also oversaw national and local media strategies across Constellation Brands’ beer portfolio, including Modelo, supporting major sporting events and experiential activations. In 2024, she was named Constellation Brands Marketing & Growth Impact Player of the Year, an award recognizing an individual who displayed strategic impact on fiscal-year results while showcasing leadership, drive, and innovation.

Prior to joining Constellation Brands, Hampshire was a Senior Media Strategist at Zenith Media from August 2018 to September 2019 after working as a Media Strategist at Initiative from October 2016 to July 2018.

Hampshire graduated from Lehigh University with a Master of Science in Instructional Technology in 2016 after earning a Bachelor of Arts in Sociology and Social Psychology in May 2014. During her time at Lehigh, she competed on the women’s tennis team in singles and doubles before serving as an assistant coach for the men’s tennis team following her playing career.
 

• Hometown: This is a loaded question for me! I was born in Los Angeles, moved to Phoenix when I was 6 and then Wilmette (a suburb of Chicago) at 12 — so I claim all three! 
• Alma Mater: Lehigh University  
• Favorite Book: Anything written by Abby Jimenez 
• Favorite TV show: Friends
• Favorite Podcast: The Daily 
• Interesting Fact: Have attended all 4 tennis majors (Wimbledon, French Open, US Open and Australian Open)
• Favorite Arizona Restaurant: Vecina
• Surprisingly good at: Packing an unreasonable amount into a carry-on
• Favorite college football stadium: The Horseshoe — go bucks!  
• Which college football stadium would you like to visit the most: Death Valley for an LSU night game
• Which college football game in history would you attend: 2006 Ohio State vs TTUN